I always want to be completely transparent when it comes to blogging and creating content in general, as I understand that I have an audience that trusts me and the words on these pages.

I would never endorse anything I don’t adore, and I wouldn’t work with a brand that doesn’t fit me and my content. I regularly turn down collaborations for this very reason!

What’s more, I’m proud to work with the brands that I do team up with so I’ll always make a point to declare any paid work – whether that be a sponsored post, advertised social or a paid video collaboration.
My sponsored blog posts and videos always include a short disclaimer, and any paid social content will feature the #ad hashtag. I’m all about honesty.

As for products that are gifted to me, I find this is a little bit of a grey area but I try to be as upfront as I possibly can.
A lot of the beauty products on this blog are sent to me to trial, I don’t have to feature them, I don’t even have to like them or use them – though I do usually trial everything I’m sent.
Saying that, I love shopping too so I also buy a lot of products that feature on katelavie.com.

Sometimes I’m sent something, blog about it, and then (re)purchase it myself when that sample is used up – this happens a lot and it can be hard to keep track of this. We’re talking about a lot of makeup here!
For this reason, I don’t tend to disclose when I’ve been gifted beauty products in my posts – I’ve reached this decision over the course of a few years and I think it works best for me.
I have no ulterior motive, I just really like recommending good products! I think a lot of my readers will know that they can trust my recommendations.

You may have also noticed that I often use affiliate links when linking to items. Affiliate links enable me to earn a little bit of commission when my readers buy something through one of my links.
I don’t abuse these, but they’re a great way to track what you guys like to see, and of course the money I do earn allows me to improve my blog and pay for faster hosting – things like that.

I truly hope this clears up some unanswered questions or niggles you may have had. Blogging is constantly changing, but I know I’ll always stay true to myself!

Any questions? Feel free to email me!

  • I think this is one of the most honest disclaimers I have ever read! For those of you who blog full time and it is your profession, I think it is very fair that you should be able to make a living out of it. In my second month of blogging I can only begin to appreciate the skills and talent needed to keep creating content every day.

    Having said that, there are many grey areas and other bloggers who don’t take their role as influencers with such integrity so thank you for being so open and honest about it. That’ll only make us respect you more.

    Inma x | sunshineandglow.blogspot.com

  • Asiaa Jayne

    so much respect but don’t feel feel like you should explain yourself, your doing a great job x http://www.katelavie.com

  • Hi Kate 🙂 I don’t know how often you read comments but I was wondering if you have any tips for blogging as a profession? You seem to have a real grasp on it 🙂 – Kerry

  • SamathaNSimmons

    &^^&^Going Back gh0stparties There’s infoo

  • Miriam

    This is such an honest disclaimer Kate! Seeing your blog grow has inspired me to finally take the leap and start my own. Thank you so much for being so real over the years xx