11 Oct 2015 84 comments

A New Chapter: Kate La Vie.


Welcome to Kate La Vie… Yup, I’ve only gone and done it – I’ve changed my blog name and all my social handles to match! I’ve been talking about this for a while now, but even I can’t believe I’ve actually gone through with it…

I feel like this change has been coming for so long, I’ve never really liked ghostparties as a name and I just thought it was such an irrelevant persona. When I first started blogging (some five years ago), it was something one did as a hobby. A bedroom business that barely brought in a penny (some free lipsticks tho…). When creating my blog, I didn’t consider that it would one day be more than just a leisurely way to show off my MAC blush collection.
And so, ghostparties was born, and then it grew… and it grew some more. Before I knew it, the name had stuck.
Recently I realised that I had never had a logo made up for this blog, I didn’t even invest money in to the name ‘ghostparties’ because I knew it wasn’t a forever thing. I didn’t even have a proper email address for this blog… odd, right?

The new name will come as a shock to some – and it wasn’t a decision I made lightly, but in a world where we are constantly moving forward, it seemed like the right thing to do. I’ve been ghostparties for the last ten years, having come up with the name when I was going through my random goth girl stage – I was of the myspace generation, if you didn’t already work that out.
I never really felt comfortable with the name; I had grown out of it, it didn’t reflect my blog and I needed something that suited me. I’m fast approaching twenty five years of age, so it made sense to change it up. I wanted something that was me, something that was airy and clean and fitted with my blog.

As it happens, the name Kate is hard to work with – that one syllable is bland and impossible to pair with anything. Despite trying to work on a new blog name for months on end, nothing came to mind. I enlisted friends and family to help, googled lyrics (old habits, eh), jotted down potential aliases… but nothing worked. It was hard not to overthink it, too… I found myself getting sick of names before I’d even given them a chance, purely because I was really over-analysing everything.
It wasn’t until someone pointed out the amount of c’est la vie merchandise in my house that it finally clicked. It was a quote I lived by, so why not turn it in to something that summed me up?

I feel a whole lot more inspired to work on my blog, something as simple as a rebrand has brought a whole new lease of life. I hope you’ll stick around as I continue my blogging adventure as Kate La Vie… although you can still call me Kate, or even ghostparties if you really wanna.

I’ve added my new social handles below, so do make sure you’re following for even more content and pretty pictures!

Also: I’m still finalising things, so there may be a few issues. Please don’t bombard me with things to change as it’s a little overwhelming, just give me a couple of days to get through my to-do list – thank you!

www // katelavie.com
Bloglovin’ // katelavie
Instagram // kate.lavie
Snapchat // kate.lavie
Facebook // katelavie
Twitter // katelavie
Pinterest // katelavie_

  • I love the new name, it matches your brand better in my opinion.


  • I can just imagine how stressful it would be having to rebrand and change all your names, links etc but it’s a gorgeous name! Well worth it 🙂 x


  • I love the new name, also loved your old one too! I’ve been considering rebranding – my name is the main reason I rarely blog, strange how a name can have such an effect!

    Beth x | http://www.bethanymariefell.blogspot.co.uk

  • Love the new name, it suits your brand/image a lot better in my opinion!


  • Emily

    Hi, I’ve been reading your blog since the early days and have never commented before. Just wanted to say that I love the new name, always look forward to your posts and can’t wait to see what is next for you! Good luck with it all, Emily xxx

  • Chloe

    look lovely

  • Love the new name and feel like it goes well with your current image now! x

    Chloe Rose

  • Matina

    It’s just a name…the essence is the same and that’s what we love about your blog! Good luck with everything ❤

  • Love the new name – it’s perfect! <3

    Sophie Cliff

  • Your new name is such a good fit!

    Jodie, xo // Jodie Loue

  • emily couture

    The new Name suits this blog very well I feel! Love it 🙂

    emily xx


  • SophieAgnes

    Congrats with the new name!

  • Ooh how exciting! I love the new name.

  • I’m so in love with the new name! So glad you found something you’re happy with! 🙂

    Abbi | http://www.simplyabbi.com

  • I really like the new name and it suits your blog so well! I liked ghostparties as well, but I understand why you wanted to make the change!
    Patti http://www.shiftingtales.com

  • Robyn Taylor

    Love the new name! I think it’s important to have something you’re happy with!

    Robyn / http://www.phasesofrobyn.com


  • missgetaway

    Love the new name and I think you’re the one that has to live with it. So it definitely was the right decision to change it if you’ve never been happy with the old one 🙂

    Love, Kerstin

  • I love the new name and think the rebranding totally makes sense for where you are in your life right now. It definitely suits your content too!

    Tessa at Bramble & Thorn


    I love the name Katie, you’re right it suits you and your blog. It’s quite chic, and as you mentioned a moto you live by. Congratulations on the name change, I know what it is like being stuck with “MySpace” woes, I still have an email I use as “untitled hope”, like what even is that?!

    Congratulations again :).

  • Love the new name, i think it suits your blog perfectly. I was always impressed by your pictures so I cannot wait for more 🙂


  • The new name works well! x

    Emma | Emmys Beauty Cave | Blog Sale

  • Soph Cullen

    I love the new name! xo


  • I absolutely love it! Such a nice change and I love how it has given you a new lease of life with regards to blogging – I’m currently completely redesigning my blog and honestly, it’s working wonders for my creativity! Crazy how switching things up can reignite your love for it all 🙂 so pleased for you, here’s to Kate La Vie <3

    Meg | meg-says.com

  • Naushin

    Perfect new name! It’s memorable without being too precious and it suits your blog! Congratulations!
    So Fresh & So Chic

  • I love the new name 🙂 It always feels good to take the plunge and make the change you’ve been wanting to make for a long time! Congrats!


  • Love the new name! xx


  • Megan Biggin

    I really like the new name, I think it works perfectly with the blog and style of everything you do, it sounds very sophisticated! x

    Megan | http://www.meganjean.co.uk

  • As the kids say…… YAAASSSSS! *is cool*
    I love your logo too, pretty pretty! & I’m glad you didn’t change your layout because I LOVE this one.
    I’m so so happy I switched my name over too, though It was such a pain to do with blogger, literally even tech geeks on the blogger forums couldn’t help me for awhile! and I still haven’t got my traffic back up & lost some sponsored content because my DA or whatever is now at zero. Lovely. 😉

  • I love the new name and it seems you. Good luck with the new everything and fresh start because it sounds exciting.

    Jackie | fashionxfairytale |

  • The name is so beautiful and mature, I’m excited for future posts under this new brand that you’re creating for yourself 🙂

  • The change is fab Kate, and your blog is becoming even more inspiring everyday. I love your home decor and lifestyle features! Here’s to your next 10 years of success

    Mel x

  • I love the new name!

  • Love the new name and I can relate – I’ve had a few blogs before The Sunday Wardrobe and I’ve always felt those names were temporary till I found something I loved. Thank goodness I have but who knows what’s in store for me!

    Nabihah | The Sunday Wardrobe

  • I really love the new name!

  • Bridie

    I loveeee the new name/rebrand and how there’s a personal kick with it. I’m such an indecisive person and tend to get bored so easily. So much in fact that I’m also thinking of changing my blog handle and giving it a complete revamp once again. The points you made in this post have spurred me on to finally make the move. It’s normal to grow out of and not something we should be held to. Congrats, and I can’t wait to see more! x

    Bridie | http://www.uponmysleeve.com

  • Maggie

    Congrats on the new change! Its wonderful to see you becoming who you really are!


  • oh how lovely, congrats! I adore the new name. 🙂

    ♡ SleepyHeaven♡

  • I can see how re branding can change your motivation and spark to go to a new direction with your blog. I love the name and the header is gorgeous x


  • Dover to Rivington

    Congratulations! When I found your blog a few months ago, I was surprised that the content was different from what the name implied. This is a blog that I check daily and it always makes me happy. I’m just starting out so it’s nice to see that once can evolve!

  • I love the new name of your blog. I know the process was quite stressful but you made it! 🙂

    Miriam ♥ A whole lot of serendipity

  • Emily Knott

    I don’t think your readers will be going anywhere anytime soon due to a blog name change! Your content is fantastic Kate! Best of luck with Kate La Vie.

    Emily x

  • I love Kate La Vie. It’s memorable and sounds good. Sounds like it was the right time for a change – well done for taking the leap !

    Almost Everything

  • You’re right, Kate La Vie is a lot more fitting. I like it. It’s a good step! Congrats.


  • Congrats on the new name. It suits you x


  • Congrats on the change! I really like the new name and logo! Xx

    Ally | http://www.glamoclock.com – Shortlisted for #CosmoBlogAwards vote here

  • I think I am following your blog now for 4 years and it is one of my favourites, no matter which name is has (but I really liked gh0stparties, to me it sounds so cute and unique). I really appreciate your content and you are the blogger I trust the most when it comes to product advice 🙂 I also always loved your skincare videos!

    x Marie

  • I absolutely love the meaning behind your name, it’s such a nice personal touch. I do sometimes regret my choice of name but even though it’s not my name directly, it’s linked to me – I’ve been scared to change some of my handles but I’m going to take the leap (to the sorrow of my many million leftover business cards!)

    Lauren x

    Britton Loves | Lifestyle Food Beauty

  • I love the new name. Definitely the right choice

    Lauren x | http://www.laurenapowers.blogspot.com

  • Evie <3

    I have to admit I’ve never understood ‘ghost parties’ and your new name is much better suiting! Love it! X


  • Buttons and Sprout

    I love the new name, although my inner teenage goth loved Ghostparties! Sometimes we need a change to freshen up and as they say a change is as good as a rest! Good luck going forward lovely!

  • Amanda Maria

    love it girl!! rebranding can be stressful but in the end it always looks so fresh! love it 🙂


  • Your blog is definitely looking much more sophisticated, and the name matches! Glad you did what was best for you x

    Martha Jane | http://www.marthajanemusic.com

  • love the name, it’s good that that name just suddenly clicked into place too.

    looking forward to new things with the new name

    Emma | Be Happyyy

  • Love the new name. It really suits you and your content. I look forward to seeing how you move forward with this rebrand. 🙂

    PS I am really digging your new logo. <3

    Brittaney | http://www.brittaneypenney.com

  • I thought this was coming and to be honest, I don’t blame you. I don’t think there was anything wrong with Ghostparties but when it doesn’t feel right to you it can really affect how you feel about your blog and as you said, most of us pick our names before we really know how it’s going to turn out. I changed mine a few months back and couldn’t be happier! xx

    Jasmine Talks Beauty | High-End Palette Giveaway

    • I totally agree Jasmine! And I have to admit that when I first found ghostparties I did find the name strange because it didn’t really seem to reflect all the bright pretty images and positive posts that I was reading. I think the rebrand really reflects the blog now and I can’t wait to see what else Kate does to grow her blog into something truly amazing!

      Sam xx
      http://www.smart-twenties.com – how to make the most of your twenties

  • megsiobhan

    Love the name change and rebrand!! Sounds a lot more…personal.

    Meg | A Little Twist Of…

  • Love the new name Kate. It was brave to change but I think you’ve done the right thing.

    Nic x


  • I think that this a fabulous name change, it really suits your blog content. I recently changed mine and I’m so glad that I did. I also think re branding is a fab way to refresh.

    Keisha xo

  • Absolutely love the new name, Kate! I think it’s great that you have a new space to work with and a name that inspires you more everyday. Can’t wait to see what Kate La Vie brings!

    Cindy // http://www.cindyhyue.com

  • Love the new name! Great idea transforming a phrase you find in your house and life into a new handle.


  • Hey girl! Adore the new brand, it’s absolutely gorgeous. One quick question: how did you go about changing your url? I’m currently in the midst of a big re-brand and I also want to change my blog URL. I’m just wondering how you went about it? I’m a little nervous, I don’t want to lose all my content and such.

    Katie | http://www.thoughtcouture.com

  • Awww, I loved ghostparties! However, I can understand the desire for change. My blog is on its third name and I’ve only been blogging for nine months 🙂

  • M.

    This feels like the most natural and needed rebranding I have ever witnessed. Kate La Vie is, indeed, a much better match for this blog, although there was nothing wrong about ghostparties. It just did not fit.



  • Bella

    I’m a fairly new reader, so I just thought that Kate La Vie was your name ;). I like it! I would still love to hear the actual story behind Gh0stparties though; I could not figure it out LOL! Your blog is impeccably styled and the new name suits it.

  • Kim

    I think it’s a lovely change! Throughout our digital lives I think there just comes a time when we outgrow things and there’s nothing wrong with that:)

  • Love the new name Kate! The logo is unbelievably beautiful and ‘Kate La Vie’ really suits your style!

    Sophie x | SophiesMakeupBlog

  • Gemma Carey

    Congrats! I love the new name 🙂 http://www.gemmacarey.com/

  • Wow! I’m going through the same procedure these days! I’m changing my blog name too and everything else in the social media and totally relate to you <3 This post inspired me to write something similar for my viewers too and explain them my reasons for the change. Thank you! Best wishes for your new blog! P.S. You're apparently still "ghostparties" in Disqus…

  • The Sunday Mode

    I mentioned this in a comment the other day but I really think this rebrand suits your blog, it’s so much lighter and I think it’ll draw in some new readers too because it’s such a lovely blog name.


  • I really like the new name and branding. Cannot wait to see more.

    Beth x

  • I remember thinking “hmm she changed her instagram but it makes sense since her name is Kate”. Thats at least how I felt/thought when I saw the change. I think it suits you! x

  • Congrats Kate! I totally feel you on wanting a change, and I love Kate La Vie!

  • Ana

    I love al your posts! You’re such an inspiring person 🙂

    I hace a blog too. Please check it out: http://www.anafizc.con

    Kisses. Ana x

  • Congratulations on such a big shift in your blogging career <3
    I know, names are one of the hardest things when it comes to blogging because it's your literal representation in the blogosphere, but at the same time, you want something that really sparks the audience's interest.

    xo, elizabeth t.


  • Congratulations on the name change, it’s great to see a change sometimes and I understand that you would want to change it and Kate La Vie is lovely! xx


  • Kate @Violetdaffodils

    As a fellow Kate I completely empathise with finding things to go alongside the name that is catchy. Congratulations on the rebranding, I think whether you are ‘ghostparties’ (loved the myspace reference, ah nostalgia!) or ‘katelavie’ your blog will still be amazing and look forward to seeing where this new journey takes you 🙂



  • I always liked ‘gh0stparties’, weirdly just because I could always hear your accent in my head in the ‘0’ in ‘gh0st’ 🙂 here’s to Kate La Vie!

  • Sara

    Love the new name and it suits the content 🙂

    Sara http://www.afigureeight.com

  • It’s perfect! This is your space, happy that you’ve updated it to reflect who you are now. 🙂

  • lauragale94

    If you don’t mind me asking, how did you make your old domain redirect to your new one? I hate my blog name; a couple of months ago, I purchased a new domain in the hopes of changing my blog’s name. However, I couldn’t figure out how to redirect everything, since it would already need to redirect from the blogspot subdomain. Please help!xx

    Laura | Lala London: Beauty & Lifestyle

  • I love the new blog name! I’ve been searching for my perfect blog name for a long time now and I’ll be honest I’m not sure I’ll ever find it. I’ve settled on The Beauty Woo for now and it’s my 3rd name change but who knows, I may change it again later on!

    Elle | The Beauty Woo

  • Minnie.Liebling

    It still says ghostparties on the footer of the page, just in case you missed it 🙂

  • Rachel

    Love the new name!:)

    Rachel x