Inspiration Lifestyle

5 Things: Keeping Blog Content Fresh.

I’ve been asked a few times how I get ideas for my blog and Nouvelle, especially as I’m posting about beauty day after day – exhausting! Beauty is my passion, so it comes pretty easy to me and I have a few other ways to draw out the ideas – I know there are other bloggers such as AdrienneΒ who post multiple times throughout the day, so while I’m not that dedicated, I do try and keep things fresh and on top of content. I’ve put together some tips for planning posts and staying relevant.

Planning Posts
I probably take one or two hours a week to really plan out upcoming posts, usually in the afternoon when I’m losing concentration a little anyway. I leave my desk, take everything I need in to the living room or kitchen, make myself a coffee and sit for a while. I take a calendar, my diary, my notebooks and my blank calendars for planning and just sit and think about upcoming post ideas. I think about what has just been released, what I’m loving at the moment (nude lipstick? Could do a roundup) and also other little life updates or fashion purchases that I can include. Once I start the ideas start coming and I can do my blog posts and Nouvelle posts for three months in advance in about 15 minutes.
I really recommend sitting down and planning posts like this – once you have a written calendar of what’s to come, you can take photos for the week ahead, write up posts and schedule them. Et voila, you’re organised!

Don’t Get Too ‘Inspired’
Beauty blogging especially can get a little crowded, and with so many hot releases each month it can seem like every site is one and the same, personally I try and avoid this where I can. I write so much beauty that I don’t really read beauty blogs, I will catch up with my friends and what they’re loving, but mostly outside my blogging circle I will read lifestyle, personal style, food and mummy blogs – it’s just a refreshing change to me and I guess that beauty blogging can get too samesy so you have to take steps to avoid this if you want to stay current. That’s just my take on it – I don’t not read beauty blogs but sometimes if I read a few I get a little too inspired and I lose myself and my blogging ‘unique selling point’ so I think it’s important to keep your voice, your photography style and your opinions. I always think, even if your style of writing isn’t what everyone else is doing, or it’s a bit cray or whatever, someone out there will love it. You could review plastic drinking bottles as a hobby and I reckon someone would find it helpful, so use your little quirks to be different. If everyone else is posting about the latest MAC collection, get in and do something different!

Dealing With New Releases
Let’s say there’s a new beauty release out and you really want to blog about it, but you know everyone is going to be posting about it – you have a few options, the best thing to do is go with what you feel is best. Do your readers need another review? Sometimes bloggers post about a product as soon as they get it, as in wrenched it out of the postman’s hands, which is great for spreading the word! Don’t get me wrong, I would be keen to know first impressions too – so perhaps bloggers have already got that covered, it doesn’t mean that your readers know about it, so there’s a chance you could leave the dust to settle for a few weeks and then give a thorough detailed review of it after three weeks or so – writing a review is so, so much easier after this time anyway! There’s also the option of including it in a roundup, for example the new Benefit Gimme Brow would be great in a daily makeup post, rather than having it’s own post – it’s usually a lot more helpful for readers to see products on, so keep this in mind.

Consider Other Topics
One thing I have found in blogging is the more varied the posts are, the more interest they get. Do you have a hobby that you can update us all on? A cool home that you’ve never shown before? An obsession with organising? I love tips and tricks posts and other things like fashion hauls on blogs, as well as food posts and home decor – it really divides up the beauty posts and so your blog will appeal to a larger audience. Don’t keep your life hidden away, update us on your local city and other topics. Also, you don’t know what’s popular until you work a few angles and see how they did. You could also make a series of lifestyle posts, so you post every week about something that isn’t beauty.

Let Daily Life Inspire You
I don’t think I ever switch off from work, I’m always thinking about what would make a good blog post. I keep my notebook on hand for little lists and ideas and also have a wander around Space NK and Boots for new products and what could be cool to post about – things like this will also ensure you’re always on top form. Look for ideas around you rather than from other blogs, and always come up with different titles. Think about how you can be different and better rather than the same as someone you admire. Keep it f-f-f-fresh.

Do you have any tips for creating a unique, regularly updated blog?

Previous Post
15 March, 2014
Next Post
15 March, 2014
  • Anna

    Writing down ideas as they cross my mind is always a good tip. I really understand what you mean by not checking other beauty blogs and yes I find it annoying when all the bloggers simultaneously write about a new release!
    I write about fashion, personal style and travel and of course I cannot “compare” myself to other fashion or travel bloggers, each one has his/her unique style and way of writing, so I stick to my style without looking left and right looking for inspiration!

  • Jo Sharma-Stray

    Some brilliant tips Kate, thanks for sharing. You posts are always so fresh and interesting!

    Jo β˜… | A Little Pop Of Coral

  • Alessia

    What a great post, its a nice idea to share your tips of organising and planning your posts. And it’s really helpful! Xx Alessia

  • Kim

    Completely agree about letting life inspire you, people and their stories can be so interesting.Doing what you love is the best way to stay motivated!.xx

  • Nicole Jade Faulks

    Loved this post, was actually eye opening! I felt lately, that my blog is ‘getting lost in the crowd’ so adding in something different sounds good!

    Thanks Kate!! xx

  • Great post x

  • lbbsteph

    Thank you for this post, it was really helpful and pointed out a few things I’ve not thought of before!

  • So helpful, I try and include a real mixture of topics on my blog:)

  • Some great tips kate! Thank you πŸ™‚

    BerrieBlogs| {beauty blog}

  • Alewtina Sew

    Great tips! )

    Love β™₯

  • I suppose living somewhere like Waddesdon Manor makes it hard to run out of ideas πŸ™‚ but these will be great tips when I leave for the big bad world….

    E x NothinglikeDownton

  • Two Pretty Birds

    I’ve been thinking about the same thing, great post!

  • I need to be this organised. Mainly I write down ideas as they come to me (beauty wise). The main posts I really sit down and think about is recipe posts as they need a bit more research and testing.

  • I really enjoyed this posts! I also find tips and tricks posts really helpful. Luckily I’m pretty organised when it comes to planning blog posts but I am looking to inject something new into my blog… I just don’t know what yet!X

  • I love posts like these. I think I need to get a little more organised in the planning of my posts, but I definitely agree with the amount of sameness in some blogs, such as now at the minute everyone has a PR sample of Benefit gimmie brow, and as much as I love some of my favourite blogs, it’s getting a bit tiring to read!

  • great tips, I love your 5 Things posts! x

  • I needed this post in my life. Lately I’ve had a hole in my head where my blog ideas used to be!

    Colourful Stuff | Beauty, Fashion, Life β™₯

  • Mary Bloomy

    this post helps a lot πŸ™‚ xx

  • Beth

    thanks for such a helpful post kate! i always struggle with knowing what to post and what people will be interested in! i also feel that if i don’t post about new releases i’m a bit behind the times but then if i do post it right when it’s released my post will just become lost with all the others! so thanks again for the tips – i now know i can look elsewhere and just at everyday life for inspiration! πŸ™‚ X

  • Great tips, they were all so helpful! x

    Maddy from UNSTITCHEDD


  • StΓ©phanie GB

    Thank you for the post it’s very helpful! I also agree about the other angles at showing a product, God am I fed up with the Benefit Gimme Brow posts! Are everyone sheeps?

    • Completely agree :p

      • StΓ©phanie GB


    • yes! totally agree

      • StΓ©phanie GB


  • Zazie Bibi

    Great tips, so impressed that your posts on here and nouvelle daily are always spot on (: xx

    A Little Treat | Beauty & Lifestyle Blog

  • Lizzie

    really helpful tips!

  • Great tips Kate, definitely going to start planning my posts, I hate not having a post prepared πŸ™‚


  • I usually switch media for inspiration. I LOVE blogs, but when you read as many as I do (or any other blogger, I figure), it all begins to blur. Stepping back to read a magazine can be very refreshing, especially if you haven’t in a while. Also, blogs with other subjects. I agree, there’s only that many beauty posts in a day a girl can read.

  • chantelle

    Absolutely wonderful and inspiring post. I like how you plop yourself down and plan everything out, whilst collecting and thinking about new fresh ideas. It’s so great to have a dedicated time to do that.

  • Great ideas. Thanks for the inspiration! We’re just starting out, so planning ahead has been so important for us. Definitely going to start carrying a notebook around now though! x

  • I love your advice posts! especially the ones about blogging, really motivates me to try harder with mine!
    Lucy xx
    Sailor Speak

  • I found these really helpful! I’m definitely the same as you with always thinking about posts, I carry my notebook around with me all the time just in case!

    Tiny Alis

  • Fernanda

    Oh my, such a great post, Kate! I was just wondering how you keep two sites about beauty so this post was right on time πŸ˜‰

    I would love for you to take a look at my blog (you probably get that a lot, right?), but I assume you don’t speak Portuguese, do you? Anyway, it has the google translate button (not the best translation ever though) if you want to try…

  • gina

    this is thought provoking – my blog is more lifestyle so the posts are more easily variable, but so important to keep your own voice and not be swayed by others!

  • Vivian Yuen

    So important to keep a note pad on your person! Great tips~



  • NoOvernightGuests

    Wow! So helpful! I’ve been feeling uninspired lately, trying to figure out how to jump back into blogging after a very long absence.

  • I’m glad that you said that it’s good to mix up your posts a bit. I’ve found it difficult to define or categorise my blog as I post about different things all the time as that’s what I enjoy but I felt like it wasn’t necessarily a good thing but perhaps it is! Thanks πŸ™‚ x

  • KnittedFox

    Keeping posts “fresh” is something I’ve definitely been struggling with. I’m a few weeks away from having a baby, and I’d love to talk more about it, but it seems like there are so many other mommy blogs that I felt mine would get lost in the “same-ness” of all those. Now I wish I would have posted a bit more because it is something I’m passionate about. It’s never too late though, so I’m going to take your advice and schedule out quite a few posts. Thanks for the advice!

  • Great post! I’m going to try and be more organised with my blog posts and actually plan them out so it’s easier, otherwise I end up hardly ever posting! x

    Amy |

  • Love these tips, I agree with you about the beauty blogs, sometimes it can seem like review after review. It’s good to try and think out of the box!

  • Excellent tips! Thank you πŸ™‚ x

  • Chloe G

    Really great tips! I agree, I really like reading different blogposts, not just the same reviews over and over again πŸ™‚

  • Love the photos of all your lovely stationary and your post is great

  • Meg Says

    These tips were so helpful, thank you Kate. I’ve recently started my health, beauty & lifestyle blog after wanting to for a long time – I have a chronic illness and it took me a while to work out whether it was something I wanted to share or not. Now that I’ve launched my blog I’ve received so much positive feedback from other sufferers who say that they would like to be more open about their illness but feel they’re not able to, and I’m happier now that I’m doing what I want to whilst raising awareness for the illness that has changed my life and the lives of many others.

    However, I’m ‘more’ than my illness and so I’m planning on incorporating style, travel, literature, film, beauty, fitness, healthy eating etc – we’ll see how it goes, anyway.

    Thanks again Kate, and I love how you definitely practice what you preach also – Nouvelle and ghostparties are both fantastic and a million miles away from ‘samey’.

    Meg |

  • thecolumnistl

    I love reading your blog because of the topic-variety you have! I feel like I need to write more about beauty products to get some more attention and new readers but that’s just not me. I can’t devote my channel to one thing as I’m interesting in many things and enjoy sharing them whether it’s about beauty, fashion or home decor πŸ™‚ and you reminded me that I don’t have to choose! Keep up the great work!

  • colorsblend

    Great tips! Thank you! Your blog always feels fresh to me.

  • Logan Hermanson

    Really appreciated this post. After recently revamping my blog this was a definite help.

    xox Logan

  • Hey! This is a fantastic post! My ADHD kicks in a lot, and randomly come up with 10 post ideas in 5 min lol. But, getting them on my blog, a differ. Story πŸ™
    I am also in love with your blog design. I’ve had a beauty blog for about 6 months now, and I’m finding that I can’t get the design, that I am picturing…on my blog! Which is taking up all my attention, which leaves me with no energy to post useful content.
    It’s not that I’m “OCD” about it, but as a blogger, we all know that first impressions are key, you have 8 seconds to win someone over and get them interested in what you have to say.
    I’ve also recently transitioned from a account, to my own self hosted account. Only half my content was transferred πŸ™ arg! Anyhoot! I’d love your honest opinion on my overall blog design/navigation/etc. I’m very open to constructive criticism. Lol if you are open to this, my blog is If you’d rather not, I 100 % understand ;-).
    You have yourself a new fan/reader :-D. Love, Heather Lynn (@aBlondeBabe-Twitt)!

  • Holy cow! I didn’t even put the two & two together haha (it’s 5:45am here- and I have yet to sleep) :-/
    Can I just say, Nouvelle is one of my top 10 go to sites, to read up on the latest trends, inspiration, and new things to add to my wish list? Lol. I even have it on my homepage (iPhone).
    Keep up the amazing work! You are definitely an inspiration to many. <3

  • Gracie

    Awesome post, I really enjoyed this. Really hoping to be able to use your idea of going to the kitchen with a cuppa (tea in my case!) and sitting with with a calendar. I need to strat making my blog a priority. Thanks for helping me!

  • Thank you for these great tips. I only launched my blog 2 weeks ago so at the moment I have loads of ideas but I’m quite certain in the future your advice will come in handy!

  • Kate @ VioletDaffodils

    Thanks for sharing these tips as I have found them really useful! I sometimes get those days where I hit a creative wall and think my blog needs something new to it and this post has helped me out with that problem so thank you very much πŸ˜€

  • Your advice is -as always- amazing! Really helpful for someone who is just startign their own blog.

  • Great tips! I love reading this kind of posts


  • Great post! Thank you a lot for this tips πŸ™‚

  • Thanks for those tips πŸ˜‰ I have many draft posts and when I have an idea, I write it first on paper. I’m inspired by other blogs and I notice when people talk about fashion/beauty on Twitter. Like: I don’t know what to dress for this summer. Oh, I should write an article about this.

  • Very informative. I get very discouraged reading beauty blogs because they are always press samples, or high end products day after day after day, and while that does probably appeal to a large majority of readers and potential consumers, I find it daunting. In this economy I can’t spend the same money and don’t have the same readership as bigger blogs do so companies don’t contact me for press samples. It can become difficult to find things to blog about when your income isn’t quite as expendable as others who blog about the same things as you.

    Great post though. I will be keeping some of those tips at the forefront of my mind and hope to apply them to my blog in the near future.

  • Once again, thanks for the useful tips! As a new blogger any kind of advice is much appreciated!

    The Beauty Break

  • Such a good post and refreshing to hear! Totally agree on the same products being everywhere, definitely right to avoid that!

    Love Tweet xx

  • Charli Beaumont

    Get tips and tricks! Thankyou for a fab post!



  • Sarah Blinco

    Great advice, thank you πŸ™‚

  • Lets Talk Beauty

    Great tips, I need to plan a little more & take some quiet time to do it.

  • MissEmmySue

    This is actually really, really helpful. Thank you.
    I get so exhausted of reading the same “hyped” posts on every blog, so I couldn’t agree more with that point. And I’ve just started planning out my blogging schedule every week which helps a lot. (:

  • great tips and I don’t know how many times I’m stuck on getting new ideas of what to write. Thanks for the inspiration.

    Check out my international giveaway

  • Great post, really really helpful! Thanks for the tips.

  • Signe

    Great tips, thank you! πŸ™‚

  • I think that’s a very interesting idea–to read more of blogs outside of your specific niche. And I definitely think that throwing in a little variety and “real life”, even in a niche blog, is a great way to add interest and help spur on your own creativity!

  • Love these tips! I’ve been working more on planning out my posts, and that definitely helps!

  • Catarina

    This is an amazing idea. I usually keep a little notepad with me and I write down everytime I have an idea. I just need concentration to actually put them down in a blog post! Thank you for the amazing idea! xx

  • Prettysnoopy

    This is so helpful Kate, thankyou so much!! πŸ™‚ xx

  • Rayconnect

    great post πŸ™‚ really helpful for new bloggers lik me πŸ™‚

  • Charlotte Lucy Philpotts

    This is such a good post! I definitely know what you mean about beauty blogs seeming a bit samey, I like to see blogs that have their own personal style! x

  • Thank you for this post, it’s great!

    Kat B | Katience

  • Melissa Cook

    just found your blog through bloglovin and this post was so perfect for me right now! Loving your blog ((: thanks for the great posts <3

  • Katie Albury

    Such brilliant ideas…its so lovely when bloggers share their ideas and tips that help each other out in anyway…thank you! πŸ™‚

    Katie x

  • I love this! This post itself is inspiring.

  • This is a great handy post for beginner bloggers like myself πŸ™‚ thank you! xx

  • What a great post! I really like your tip on not getting too inspired, as I worry about trying to keep up with other bloggers and as a fairly new blogger, it can be hard sometimes!

    Paula at Beauty Lover xx

  • Great tips! I was surprised about being “too inspired” but it’s so true ^___^


    Miss Eliza WonDerland