5 Things: Keeping Blog Content Fresh.
I’ve been asked a few times how I get ideas for my blog and Nouvelle, especially as I’m posting about beauty day after day – exhausting! Beauty is my passion, so it comes pretty easy to me and I have a few other ways to draw out the ideas – I know there are other bloggers such as Adrienne who post multiple times throughout the day, so while I’m not that dedicated, I do try and keep things fresh and on top of content. I’ve put together some tips for planning posts and staying relevant.
I probably take one or two hours a week to really plan out upcoming posts, usually in the afternoon when I’m losing concentration a little anyway. I leave my desk, take everything I need in to the living room or kitchen, make myself a coffee and sit for a while. I take a calendar, my diary, my notebooks and my blank calendars for planning and just sit and think about upcoming post ideas. I think about what has just been released, what I’m loving at the moment (nude lipstick? Could do a roundup) and also other little life updates or fashion purchases that I can include. Once I start the ideas start coming and I can do my blog posts and Nouvelle posts for three months in advance in about 15 minutes.
I really recommend sitting down and planning posts like this – once you have a written calendar of what’s to come, you can take photos for the week ahead, write up posts and schedule them. Et voila, you’re organised!
Don’t Get Too ‘Inspired’
Beauty blogging especially can get a little crowded, and with so many hot releases each month it can seem like every site is one and the same, personally I try and avoid this where I can. I write so much beauty that I don’t really read beauty blogs, I will catch up with my friends and what they’re loving, but mostly outside my blogging circle I will read lifestyle, personal style, food and mummy blogs – it’s just a refreshing change to me and I guess that beauty blogging can get too samesy so you have to take steps to avoid this if you want to stay current. That’s just my take on it – I don’t not read beauty blogs but sometimes if I read a few I get a little too inspired and I lose myself and my blogging ‘unique selling point’ so I think it’s important to keep your voice, your photography style and your opinions. I always think, even if your style of writing isn’t what everyone else is doing, or it’s a bit cray or whatever, someone out there will love it. You could review plastic drinking bottles as a hobby and I reckon someone would find it helpful, so use your little quirks to be different. If everyone else is posting about the latest MAC collection, get in and do something different!
Dealing With New Releases
Let’s say there’s a new beauty release out and you really want to blog about it, but you know everyone is going to be posting about it – you have a few options, the best thing to do is go with what you feel is best. Do your readers need another review? Sometimes bloggers post about a product as soon as they get it, as in wrenched it out of the postman’s hands, which is great for spreading the word! Don’t get me wrong, I would be keen to know first impressions too – so perhaps bloggers have already got that covered, it doesn’t mean that your readers know about it, so there’s a chance you could leave the dust to settle for a few weeks and then give a thorough detailed review of it after three weeks or so – writing a review is so, so much easier after this time anyway! There’s also the option of including it in a roundup, for example the new Benefit Gimme Brow would be great in a daily makeup post, rather than having it’s own post – it’s usually a lot more helpful for readers to see products on, so keep this in mind.
Consider Other Topics
One thing I have found in blogging is the more varied the posts are, the more interest they get. Do you have a hobby that you can update us all on? A cool home that you’ve never shown before? An obsession with organising? I love tips and tricks posts and other things like fashion hauls on blogs, as well as food posts and home decor – it really divides up the beauty posts and so your blog will appeal to a larger audience. Don’t keep your life hidden away, update us on your local city and other topics. Also, you don’t know what’s popular until you work a few angles and see how they did. You could also make a series of lifestyle posts, so you post every week about something that isn’t beauty.
Let Daily Life Inspire You
I don’t think I ever switch off from work, I’m always thinking about what would make a good blog post. I keep my notebook on hand for little lists and ideas and also have a wander around Space NK and Boots for new products and what could be cool to post about – things like this will also ensure you’re always on top form. Look for ideas around you rather than from other blogs, and always come up with different titles. Think about how you can be different and better rather than the same as someone you admire. Keep it f-f-f-fresh.
Do you have any tips for creating a unique, regularly updated blog?