Oh, social media. It’s a wonderful thing. I have had Twitter from the get go – even before my blog! I actually got it to impress a boy I fancied – I was 18. I have had a Bebo profile, MySpace and I remember when I moved to Facebook and almost no one was on it – those were the days. I’ve since branched out to Instagram, Pinterest, Vine and more – and I use most of these to promote my blog. I thought I would share a few pointers on how to make the most out of your social media platforms.
Use The Same Handles
I think this is one of the most important things to remember, people need to be able to find you on Twitter, Instagram etc. – if I was going to find my new fave cat blogger on Twitter, I would immediately type in their blog name. Makes sense, right? So there’s where to start off, my blog is katelavie.com and so my Twitter and Instagram are both @gh0stparties too. These accounts are also linked, so when people tag me in photos on Instagram and share said photo to Twitter, my @gh0stparties handle comes up on Twitter too. It’s not too hard to find people on Twitter but Instagram can be a woeful task if you don’t know THEIR EXACT USERNAME. Instagram really makes it impossible to be social in my opinion!
Try and keep the same name for all, at the very least your blog name, Twitter handle and Instagram should be the same – it makes everyone’s life a whole lot easier and you get more people creepin’ on your life. Isn’t that the dream?
I’m going to be honest here and say that I hardly ever remember to have a proper scroll through Bloglovin’, although it is my most used tool for finding blogs. I prefer to follow my favourite bloggers on Twitter, and click their links as they tweet them . Take the time to schedule a few tweets in the morning using Tweetdeck or Hootsuite, I use both but prefer the latter. I rarely see bloggers regularly tweet their URL, don’t be shy – get it out there! It takes five minutes to schedule a few updates throughout the day and it’s oh so worth it.
Even if you haven’t posted that day, remind your followers that you do indeed have a blog – doing this regularly will ensure a surge in traffic and if you’re lucky, someone might give it a retweet every now and again. Make your tweets enticing too, like a Daily Mail headline – “A new concealer that I consider the best on a budget…. myamazingblog.com” will get me hook, line and sinker.
Instagram Your Posts
What I tend to do for Nouvelle is have my phone handy when taking the photos, so I get the main photos with my SLR for the actual post but also a high quality Instagram-worthy equivalent that I can upload on the day of the post and add in our link. I can then send this to Twitter and Facebook and half my work is done – I’ve promoted the post and have something pretty on our Instagram account. Win!
If you don’t remember to take a snap on your phone at the time, sometimes if I’m desperate (literally tearing my hair out over Instagram) I will just email myself a cropped version of the photo I took using my SLR. I crop to 640px x 640px, edit it a little and then email it over – it’s not as good quality as it would be if I took it on my phone and uploaded it, but it does the job.
Be omnipresent. Take 30 minutes out of your day (you know that 30 minutes that would have been spent staring in to space thinking about washing your hair?) and follow a few new people, keep up to date with the happenings of the blogging world and make yourself known. Reply to tweets, keep up with followers and find like-minded bloggers and strike up a friendship. I think a lot of the time people tweet me for recommendations or whatever so often just because I’m pretty reliable at replying and will get back with an answer in no time – if you have a lot of followers this can be time-consuming but it’s best to keep a good social presence in my opinion. Avoid going AWOL for days, don’t just tweet your blog link and stay up to date with your fellow bloggers. Don’t make it a chore, just keep it casual and fun. I always say this but one of my pet peeves is when you give a blogger a compliment and they don’t even favourite it – especially when they have a manageable amount of followers. It takes no time at all!
Also, if you have a blog Facebook page it’s a good idea to use this as a sort of highlight reel. If you have a number of great photos that you took for a post but only need one, upload another good one to Facebook and throw in a little extra about the post and the link. This gives people a reason to like your page, it’s added extras – a great example of a bloggers Facebook page is Sprinkle of Glitter, it’s like a side project and she really keeps it running so well.
Be Professional & Fun
I’m guessing a lot of brands, PRs & agencies find bloggers through Twitter so try to avoid any nasty or unprofessional tweets. If you can’t take yourself seriously, why should anyone else?
I personally find it really uncomfortable when I see someone tweeting nasties about a PR or similar – they, like all of us, are just trying to do a job. Most of us get some questionable emails throughout the day, my email address is on more random mailing lists than I can remember! It’s fun to laugh and joke but keep it clean, be considerate and put your name on your blog clearly so no one gets confused and calls you John instead of Tina (unless that’s what you’re in to…)
Keep up a happy, positive social presence and your followers will not only rise but they’ll also stick with you. I tend to avoid following people if they tweet too many strong views (my number one rule in life is not to talk about religion or politics with friends, especially over wine) or slyly hit out at other bloggers/people. Typically, anyone who talks about bloggers in a negative way earns a swift unfollow from me – support the sassy sisterhood! And moaning. Keep it to a minimum? I like a good complain but c’mon – give those companies a break! At least @ them at the start of the tweet so if we don’t follow them we don’t have to see it *insert monkey with hands over eyes emoji*.
Also, one thing that really, really gets to me is people who tweet “I lost a follower because of that tweet” – let’s just clear this up, one follower. ONE! Quite possibly someone deleted their account, or perhaps it was a spam account – don’t take it personally! It’s unlikely someone actually unfollowed you for something you said – unless it was particularly offensive, in which case you should have been prepared for a loss – and we can assume that it was just a dead account or similar. Do not panic, keep on trucking etc.
At the end of the day, Twitter, Instagram etc. are a way to express yourself – so keep it fun and engaging. Avoid blurry photos on Instagram or pictures of people embracing a fashion disaster – seriously! No more candid snaps of weird people on the tube, Instagram should be highlights and if you ain’t going to post something pretty or funny etc. don’t post anything at all. Oh, and don’t add your blog link to Instagram comments or tweets, it’s weird.
Do you have any tips for using social media to promote yourself?