Inspiration Lifestyle

5 Things: Using Social Media to Promote Your Blog.

photo (16)

photo (16)
Oh, social media. It’s a wonderful thing. I have had Twitter from the get go – even before my blog! I actually got it to impress a boy I fancied – I was 18. I have had a Bebo profile, MySpace and I remember when I moved to Facebook and almost no one was on it – those were the days. I’ve since branched out to Instagram, Pinterest, Vine and more – and I use most of these to promote my blog. I thought I would share a few pointers on how to make the most out of your social media platforms.

Use The Same Handles
I think this is one of the most important things to remember, people need to be able to find you on Twitter, Instagram etc. – if I was going to find my new fave cat blogger on Twitter, I would immediately type in their blog name. Makes sense, right? So there’s where to start off, my blog is katelavie.com and so my Twitter and Instagram are both @gh0stparties too. These accounts are also linked, so when people tag me in photos on Instagram and share said photo to Twitter, my @gh0stparties handle comes up on Twitter too. It’s not too hard to find people on Twitter but Instagram can be a woeful task if you don’t know THEIR EXACT USERNAME. Instagram really makes it impossible to be social in my opinion!
Try and keep the same name for all, at the very least your blog name, Twitter handle and Instagram should be the same – it makes everyone’s life a whole lot easier and you get more people creepin’ on your life. Isn’t that the dream?

Schedule Tweets
I’m going to be honest here and say that I hardly ever remember to have a proper scroll through Bloglovin’, although it is my most used tool for finding blogs. I prefer to follow my favourite bloggers on Twitter, and click their links as they tweet them . Take the time to schedule a few tweets in the morning using Tweetdeck or Hootsuite, I use both but prefer the latter. I rarely see bloggers regularly tweet their URL, don’t be shy – get it out there! It takes five minutes to schedule a few updates throughout the day and it’s oh so worth it.
Even if you haven’t posted that day, remind your followers that you do indeed have a blog – doing this regularly will ensure a surge in traffic and if you’re lucky, someone might give it a retweet every now and again. Make your tweets enticing too, like a Daily Mail headline – “A new concealer that I consider the best on a budget…. myamazingblog.com” will get me hook, line and sinker.

Instagram Your Posts
What I tend to do for Nouvelle is have my phone handy when taking the photos, so I get the main photos with my SLR for the actual post but also a high quality Instagram-worthy equivalent that I can upload on the day of the post and add in our link. I can then send this to Twitter and Facebook and half my work is done – I’ve promoted the post and have something pretty on our Instagram account. Win!
If you don’t remember to take a snap on your phone at the time, sometimes if I’m desperate (literally tearing my hair out over Instagram) I will just email myself a cropped version of the photo I took using my SLR. I crop to 640px x 640px, edit it a little and then email it over – it’s not as good quality as it would be if I took it on my phone and uploaded it, but it does the job.

Be Present
Be omnipresent. Take 30 minutes out of your day (you know that 30 minutes that would have been spent staring in to space thinking about washing your hair?) and follow a few new people, keep up to date with the happenings of the blogging world and make yourself known. Reply to tweets, keep up with followers and find like-minded bloggers and strike up a friendship. I think a lot of the time people tweet me for recommendations or whatever so often just because I’m pretty reliable at replying and will get back with an answer in no time – if you have a lot of followers this can be time-consuming but it’s best to keep a good social presence in my opinion. Avoid going AWOL for days, don’t just tweet your blog link and stay up to date with your fellow bloggers. Don’t make it a chore, just keep it casual and fun. I always say this but one of my pet peeves is when you give a blogger a compliment and they don’t even favourite it – especially when they have a manageable amount of followers. It takes no time at all!
Also, if you have a blog Facebook page it’s a good idea to use this as a sort of highlight reel. If you have a number of great photos that you took for a post but only need one, upload another good one to Facebook and throw in a little extra about the post and the link. This gives people a reason to like your page, it’s added extras – a great example of a bloggers Facebook page is Sprinkle of Glitter, it’s like a side project and she really keeps it running so well.

Be Professional & Fun
I’m guessing a lot of brands, PRs & agencies find bloggers through Twitter so try to avoid any nasty or unprofessional tweets. If you can’t take yourself seriously, why should anyone else?
I personally find it really uncomfortable when I see someone tweeting nasties about a PR or similar – they, like all of us, are just trying to do a job. Most of us get some questionable emails throughout the day, my email address is on more random mailing lists than I can remember! It’s fun to laugh and joke but keep it clean, be considerate and put your name on your blog clearly so no one gets confused and calls you John instead of Tina (unless that’s what you’re in to…)
Keep up a happy, positive social presence and your followers will not only rise but they’ll also stick with you. I tend to avoid following people if they tweet too many strong views (my number one rule in life is not to talk about religion or politics with friends, especially over wine) or slyly hit out at other bloggers/people. Typically, anyone who talks about bloggers in a negative way earns a swift unfollow from me – support the sassy sisterhood! And moaning. Keep it to a minimum? I like a good complain but c’mon – give those companies a break! At least @ them at the start of the tweet so if we don’t follow them we don’t have to see it *insert monkey with hands over eyes emoji*.
Also, one thing that really, really gets to me is people who tweet “I lost a follower because of that tweet” – let’s just clear this up, one follower. ONE! Quite possibly someone deleted their account, or perhaps it was a spam account – don’t take it personally! It’s unlikely someone actually unfollowed you for something you said – unless it was particularly offensive, in which case you should have been prepared for a loss – and we can assume that it was just a dead account or similar. Do not panic, keep on trucking etc.

At the end of the day, Twitter, Instagram etc. are a way to express yourself – so keep it fun and engaging. Avoid blurry photos on Instagram or pictures of people embracing a fashion disaster – seriously! No more candid snaps of weird people on the tube, Instagram should be highlights and if you ain’t going to post something pretty or funny etc. don’t post anything at all. Oh, and don’t add your blog link to Instagram comments or tweets, it’s weird.

Do you have any tips for using social media to promote yourself?

85 Comments
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15 February, 2014
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15 February, 2014
  • Zazie Bibi

    Ooh great tips! I always feel like i’m showing off or attention seeking when i keep posting my blog url haha but oh well x

    A Little Treat | Beauty & Fashion Blog

  • Blushes and Beyond

    Wow really great tips. Really helpful. Ive just started my blog. Do visit it sometime. Im from India.

    http://blushesandbeyond.blogspot.in/

  • Thanks for the tips! I just can’t bring myself to use Twitter for the purposes of promoting my blog. Maybe it’s time to take the plunge?

    – Mel | izzipenelope.blogspot.com.au

  • I’m so agree with your advice! Thank you♥

  • Fab tips! I’ve always been quite reluctant to post my blog links on twitter but I guess it really helps get your blog known! Great post! http://amelissab.blogspot.co.uk/ Amy, X

  • Sue

    Thank you sweetie! I so needed this post! I have a big problem promoting my blog.

  • Fantastic tips – I really enjoy reading these posts. I hadn’t heard of Hootsuite before, so off over now to sign up. I didn’t realise there was such a thing available to schedule tweets, but it sounds like a great idea!

    Laura x | Life and Lipstick

  • Josephine Fear

    Great tips! Youve covered all the bases! Id say also to pop social media handles on your business cards, it shows potential collaborators how omnipresent you are 🙂

    Josie xoxo Fashion Mumblr

  • Gem

    I LOVE Twitter! And use Hootsuite/Tweetdeck at work everyday. The whole point of social media is just that, being social. There is this whole magical world where you can connect with others which is great!

    I especially respect bloggers, such as yourself, that really interact with those who get in touch with you. x

  • Great post – I agree with all the points made, and it’s so important to stick to them

    Amelia Rose | Beauty Blogger

  • Thank you for this post, it’s very helpful! I use Hootsuite too and it’s so good for scheduling tweets.
    Gladys – French beauty blogger!

  • Stephanie Webster

    Thanks for all the tips! I’m brand new to the blogging world so this will come in great! X

  • Great article 😉 And yeah, it’s more easy when you use the same name (than your blog) on Twitter or Instagram. Thanks for all those advices 😉

  • Katie Albury

    Wow this was really useful…you know your stuff! Thank you for sharing!

    Katie x

    http://www.missenchanting.co.uk/

  • Sarah Campbell

    Great advice, I really need to start using my Instagram more, especially to link back to my blog! I recently got ALOT more active on twitter and it’s made a massive difference to my blog traffic and I’ve met some really great, local bloggers too! Win!

    Sarah 🙂

    Saloca in
    Wonderland

  • Amy Taggart

    Really great post! Social media is such a great opportunity to introduce people to new bloggers! X.

    amylaurenxo.blogspot.co.uk

  • Madeleine S-B

    This is a really helpful post! I’ve now realised that I’ve chosen a stupidly long name for my blog as, although I do like it, it’s too long for Twitter so it’s had to be abbreviated to ‘@MaddieLittlBlog’ which isn’t the same and the fact that ‘little’ cannot be fully spelled out really irritates me! Haha.

    http://www.madeleineslittleblog.blogspot.spot.co.uk

    • Hmm still time to change it! Especially since you don’t have your own URL yet! I love the name Maddie so definitely keep that – maybe @ MaddieBlogs? x

      • Madeleine S-B

        Thanks for the suggestion! Changed twitter, pinterest etc to @Madeleines_Blog/@madeleinesblog, whatever allows for now… want to abbreviate my name to Maddie on everything really but would have to change my email and it’s a faff to get your URL changed on Blogger – will have to have a proper sit down to sort it all out (: x

  • Rachael McClenaghan
  • Jessica Rose

    Really enjoyed reading this…I too spend silly amounts just thinking whether or not I should do something…I need to put this time elsewhere!!

    http://vodkaandarose.blogspot.co.uk

  • Very informative post! 😀

  • Louise Smith

    These are some really good tips! When your just starting out it seems so difficult to get your blog out there!

    http://starsandspaceandstuff.blogspot.co.uk/

  • Kyra Crisp

    Really helpful post Kate! Thank you, its a good one to read for us newer bloggers.

    http://www.kyrasbeautybag.blogspot.com

  • Isobel Hayes

    Thank you so much for such a beautifully written and helpful post!

  • Katy B

    Great tips, thank you. I’ve just started a parenting blog but this applies to any kind of blog I think 🙂

    http://thehenrydiaries.blogspot.co.uk/

  • Emma Farrell

    really helpful post! Bloglovin is a pretty good way to promote a blog too:)

  • This was really useful, great post <3
    http://kkkiranxoxo.blogspot.com
    xoxo

  • Ellis Cochrane

    This has been such a helpful post, especially as a relatively new blogger. For some reason I’ve been using my full name as my twitter handle instead of my blog name but after reading this I’ve made sure to keep all my handles the same! 🙂 You are completely right about making sure your readers and potential readers can find you on different platforms.

    http://www.ellistuesday.com/

  • Victoria Harold

    Great tips Kate I just started a blog ABLONDESMUSINGS.com I would love if you took a look? I’ve been taking the photos with my iphone as my digital camera is rubbish so it’s the best I have but I am just wondering if I should just stick with my phone for now or invest in a digital camera? Xxx

  • ChristinesBeauty

    I totally agree with your statements! I use Instagram a lot to upload pictures of the makeup I’m reviewing, and will give a highlight of what the blogpost would be about! I should try to use Twitter as well!

    Christinesbeauty.blogspot.com

  • Chelsea Leigh

    awesome post, super helpful, thanks!

    http://www.chelsealeigh.ca/

  • Amazing post Kate 🙂 loving these posts, super helpful to people like myself who are just new to blogging!
    Alana x
    http://www.dual-beauty.blogspot.co.uk

  • Great post! Really helpful! Thanks for all the tips. 🙂

  • Really useful post – Will be using a lot of your advice! Thanks for writing this x

  • Candice Mue
  • Rachel Trottier

    I really appreciate posts like this–they’re so helpful to us newbies! Thanks for taking the time to write it!

  • alexasunshine83
  • I’ve only just started blogging so I find all these tips really useful – I’m still finding it hard to put myself out there! thanks for sharing this 🙂
    Lucy x
    Sailor Speak

  • Love this post, all the tips are so helpful! 🙂 Thanks!

    Nicola xx

  • Gussy Up! Blog

    Great tips. I’m new to the blogging world and I have already taken a lot of these steps in my daily blogging routine. Good to know I’m doing something right. 🙂

  • Awesome tips, thanks a lot!

  • francesca.frith
  • Clare Low

    Great advice. enjoyed reading this 🙂

  • Analise

    Such good tips, especially the handles, I could not agree more with this point! Would love it if you had time to take a look at my blog 🙂

    analisevt.wordpress.com
    analisevt.tumblr.com

    xxx

  • Elizabeth

    Great post lovely, and thanks for sharing the social media tips – I definitely think maintaining a professional platform is important and keeping tweets positive!

    Elizabeth x | Candyfloss Curls, Cupcakes & Couture

  • S. Surova

    I am a new blogger, and this was really useful for me. Thank you!

  • Excellent info! Thanks for the tips!

  • Em ♥

    fantastic info, thanks! x

  • karly

    Just want to say thanks for the great info 🙂 im new to blogging and just getting a hang of it. Any advice for me would be greatly appreciated if you get a tiny sec 🙂 http://www.theoystergirlblog.blogspot.co.uk 🙂

  • Hannah Gibbins

    i think getting your blog out there at first is the hardest thing and then maintaining that traffic is something you have to keep working at so people don’t get bored of your content. thank you for this!

    Hannah @ http://hansaddiction.blogspot.co.uk/

  • Thanks Kate this has been really useful.. I’m not very tech savvy and often find the idea or having to use so many different social media sights over whelming but slowly coming to realise that it seems to be a must. xx
    justneeks.blogspot

  • Amy

    Thank You for your advice, I have, as a result set up a twitter and Instagram for my blog which I am trying to get of the ground!
    paperbacksandblush.wordpress.com

  • Fiona Bradley

    Kate it’s not many bloggers who maintain such a wonderful awareness of their audience. Between these kind of posts and your wonderful drugstore suggestions you really keep it so accessible, with a healthy dash of high end lusting thrown in for good measure! I love your blog so much and appreciate all the hard work you put into it. Have been trying to implement some of your suggestions so hopefully helps in the long run. Thank you! 🙂

    Fee
    http://pingle91.blogspot.ie/

    xxx

  • When I started blogging, I really hesitated about whether or not to let my instagram be public or not, because I’ve had a handful of crazy obsessive people stalking my social networks. But then I realized, if I’m going to have a blog, there is absolutely nothing wrong with that! I’ve learned that letting your followers get to know you on a more personal level is key, and I’ve taken the time to get to know some of my followers through social networking. I can’t believe how much my audience has increased simply by being personable!

    http://www.daniellecaliforniaa.blogspot.com

  • Katie Ann

    I love using buffer because of how it integrates into Safari, but is it bad to post the same wording to all my social media places? If that makes sense xx

  • Hannah Barnes

    Hi Kate, I just want to say that this post is going to help me a lot. I’m an amateur blogger who doesn’t earn any money from my blog so trying to get my blog some more attention is a hard task and thanks to you, you’ve given me the means to do so.
    Thank you again,
    Hannah xx

  • Laura Birch

    Thanks for the tips!

  • I unfollowed someone recently because they tweeted their dislike for burgers, take from that what you will and learn 😉 x

  • Zoe Archer

    I am struggling to get more followers so, Im going to work harder at trying to promote my blog. Great post.

    zoea2812.blogspot.com

  • I’m so glad that I found your blog, I love it!!!
    xoxo Sophia

    http://styleofsophia.blogspot.it

  • Thanks for the tips, Kate! 🙂 Always a pleasure to see your name pop up on my IG or Twitter feed!! 🙂 So yes, keep it up and thanks for sharing your expertise 🙂

  • Abi Thrasher
  • beautopiaxoxo

    Thanks for the tips. I’ve just started my blog not too long and it is definitely hard to get it out there and everything. I definitely have a long way to go and much to improve on so seeing these tips is very helpful. 🙂

    http://beautopiaxoxo.blogspot.com

  • MissEmmySue

    These are so helpful- thank you!
    I think staying present and active on social media is the most important thing. People want to feel like you’re genuinely interested and taking note in the things that they do- then they’ll do the same for you! xoxo

    http://buildyourbliss.wordpress.com

  • Victoria Williams

    Thanks for this. As a new blogger sometimes it’s hard to keep the motivation going and I’m worried some of the followers I already have might judge me for suddenly trying to attempt a blog. Perseverance is key I guess 🙂

    Victoria | SocialVix

  • Laura

    Very cool tips, thank you so much 🙂 I will sure keep this in mind!
    Beauty & fashion blogger from Latvia
    http://www.be-fabdiary.blogspot.com

  • susana

    Such a great post, truly thankful. Your such a inspiration love your blog x luv sus
    http://lipstick-affair.blogspot.co.uk

  • Jessica Duffy

    This was so helpful Kate! Thanks for posting this, I’m terrible when it comes to social media :p
    -Jessica || theduffy101.blogspot. com

  • kelsie taylor

    This is a really good post, I can really struggle to get my blog out there. I get easily distracted and you are right we need to stay active and social and not disappear of the face of the earth.

    http://cutepandaa.blogspot.co.uk

    x

  • Offonalittleadventure
  • Zoe

    lovely post Kate, great advice! Can’t believe I never thought to schedule some tweets each day! x

  • Ciara Pollock

    great post; I love posts like this, there’s always some fab tips!

    http://ciarapocket.blogspot.ie x

  • One good way is to collaborate with other bloggers!

    Someone’s success isn’t away from anyone else 🙂 I’ve often put links in my blog to my friends blogs and they do the same. Anyways I feel that everyone’s blog is unique, for instance mine is about happy living/wellness/fashion/culture in Singapore as a Scandinavian whereas some bloggers prefer to keep their blogs unrelated to their personal life.

    X Ang Moh Chick

    http://angmohchick.blogspot.sg/

  • MakeUp NonSolo

    thank you for your advice!

  • Rachel Bradford

    Fab advice – I really need to look into scheduling tweets as I am awful at remembering to update unless I am in blogging mode.
    I also find the Twitter chats are fab for networking – my views and follows always increase after a good chat, and you usually learn something new too.

    Rachel

    http://illustrated-teacup.blogspot.co.uk/

  • Some of these points are points blogger don’t really think about. Thank you.

  • Shrutilaya

    Getting people to read your blog is probably the hardest thing, but I think its even more difficult if you want your blog to grow “organically” so to speak. Without promoting it via social media.

  • This was such a helpful post. I often read these posts and the tips are pretty much identical but you’ve included some tips I haven’t seen before like putting a preview of your post on Instagram and use the same handles. Thank you 🙂

    Life of a Trainee Journalist

  • Suzanne Minskey

    Managing social media can feel like a full time job some days. It’s IS a full time job at some companies! It’s hard enough finding time between work and family that social media can fall by the wayside when it comes to my blog. Now, share a funny cat video on my personal Facebook… I’m all over that! ha! It’s so essential though, and you hit on some great points here for multi-tasking. I love using Hootsuite to share content across multiple platforms and schedule things in advance so I have more time to work on the articles themselves.

  • gina

    useful stuff thank you! will bear in mind, as i’ve just started my blog!
    http://thewanderlusthasgotme.blogspot.co.uk/

  • Mint & Beauty

    You have a lovely blog, if you’d like to visit mine and follow me via bloglovin I always follow back 😉
    Love
    xxx

    http://www.mintandbeauty.com

  • Kristen Greene

    Thanks so much for posting this! I guess I need to bite the bullet and create a twitter account! Lol
    Xoxo Kristen @ kristengbeauty.wordpress.com

  • Soph – www.thelondonturtle.com

    I’m loving your 5 things posts, really useful for budding bloggers like me, so thanks! 🙂