Starting A YouTube Channel.
Editing on an iMac – scary stuff.
When I started blogging, I didn’t know about videos on YouTube – infact, I think it took me some time to discover makeup and beauty videos actually but I remember hearing that people weren’t all that… er, appreciative of videos like they were blogs. I remember actually looking up a hair tutorial years ago and found a vlogger who is now rather well known, it was a brilliant tutorial and I learnt exactly what I needed to know but the comments – and not just females, either – were awful! It was pretty off-putting.
I eventually uploaded a few videos circa 2009 but never really got in to it, I’ve always been more in to writing so I stuck with blogging and as ghostparties took off, I didn’t really bother much with YouTube. It was far more time consuming and at the time I didn’t have much spare… time.
Fastforward a year and I began to get in to videos and again and started to upload some more, I had a better feeling about it this time and just went with it – I now upload two videos per week and actually enjoy it.
If you’re thinking about starting your own channel, I say do it before your blog is really out there – this doesn’t matter too much but I found that there was more pressure to be perfect instantly because people already knew my blog. Of course, if you do already have a blog and a few followers, then you’ll gather subscribers quicker so either way, it will work out.
The important thing to remember is that your first few videos will be a bit of a farce – you’ll still be getting used to talking to a camera, making sure no one at home hears you talking, technical hitches and general awkwardness – most people will be okay but there’s going to be a few snidey comments about talking louder, being more cheerful etc. – all this comes with time so don’t panic. Go with the flow and you’ll find yourself in no time.
Don’t forget to be yourself; some viewers will want a hyperactive chat-show host but I find this a bit much all the time. It doesn’t seem real to be overly cheerful constantly, I would rather informative with a few smiles here and there since I am watching for beauty advice. It’s so, so easy to pander to the negative comments and give them what they want – these people will probably never be happy, more likely they’re feeling hopeless for their own failings so concentrate on the positive comments. Some comments can actually be constructive, such as directions or helpful hints but don’t be afraid to block and delete comments that make you question yourself. You will never be able to please everyone so you may as well please yourself! If you’re happy with a video, most likely your level-headed viewers will love it too.
Get some good equipment, at least eventually. I filmed using the camera on my Macbook when I first started and no one said anything – eventually I got to grips with the video settings on my SLR (Canon 600D if you’re wondering) and used that. I wouldn’t splash out on lighting, remotes etc. at first, see if you actually get in to videos and then take it from there. I never use lighting for my videos, I just sit in front of one of the windows for maximum light so try to use what you’ve already got handy. If you start really getting in to it, consider investing in a HD camera and go from there.
I hate, hate, hate editing my videos so I tend to film it in one and edit out the pauses and any bits that aren’t needed. I just use iMovie on my Mac as anything else isn’t really needed. It’s okay not to be an expert from the first video – look up YouTube tutorials of editing movies and go from there.
Take comments with a pinch of salt – yes, there is negativity on YouTube because people are anonymous and, seemingly, like to inflict their own misgivings on to others. This is life, it comes with the job etc. – but believe me, the good far outweighs the bad. People always tell me I’m funny and great to watch, which is definitely amazing to hear! Not everyone will love you, not everyone will enjoy your sense of humour, your haircut, your tattoos, your makeup – but most will and you’ll feel better about yourself after a few videos. Don’t take all comments to heart – you’re the one putting yourself out there and doing something with your time, you’re doing better than most!
This goes hand in hand with being yourself; you want to grow infront of the camera, become your own person and come out of your shell – you don’t want to morph in to someone else just to get subscribers. It’s just not needed!
Don’t go looking for trouble. There is, shall we say, many opinions voiced in some areas of the internet about those on YouTube. This is their own space to discuss people they’ve never met – it sounds ridiculous but at least it’s off your videos and away from where you are forced to see it. I like the quote “what others think of me is none of my business” – so don’t go looking for what people think of you, it’s irrelevant! You can either move on – ignorance really is bliss – or let it drag you down, guess which one most choose!
Be patient, subscribers and support won’t come overnight. I very rarely look at my subscribers, in fact I try not to go on to my YouTube channel at all for some reason. I’m happy with where I’m at but it’s still a hobby, I don’t and won’t ever have the time to do it full time but I think two videos a week is ideal – I don’t overly promote myself and I could definitely do more with my YouTube channel but as I say, it’s just there and I do what I want with it. I do love uploading videos and knowing that people learn from me and enjoy my personality so I guess that’s my gain from it – it’s like an extension of my blog. You really do get back what you put in, so put as much or as little effort in to it as you want!
I think it’s good to be casual with your channel, if you do decide to get in to YouTube (and I really think you should!), I would probably do something easy like an Intro video at first to find your feet. No one is expecting you to crack out all the iMovie effects and create a masterpiece! Just be yourself, edit out any awkward silences and play it cool!
I really hope this helps a few of you to take the plunge. I hear so many people saying they would love to do YouTube but feel put off by the negativity and the time it takes – this is your chance to film and upload a quick video and see how it turns out! After a few videos, you will get used to it and your confidence will only grow.
Let me know if you’re contemplating uploading a video! Any more tips? You can see my channel here.