Review: Avon Ideal Flawless Foundation

Last November, I was invited to attend the Avon Beauty Bus where makeup artists and beauty gurus Pixiwoo were giving makeovers.
The lovely Sam matched me up for the new Avon Ideal Flawless foundation, which has recently been launched. For some reason, MUAs always always match me up for really dark shades – I’m usually the lightest, and I don’t use bronzer or tan very often so I have roughly ten foundations which are far too dark for me.
Sam took one look at me and said “you’re definitely Ivory” and sure enough, it’s a perfect match. It must be one of the only foundations I have that I don’t feel worried about wearing because I know it’s a great match.

Ideal Flawless is available in 16 shades, making it ideal for all skin tones. It’s pretty rare for a brand to embrace so many shades!
The foundation aims to be medium to full coverage whilst also looking natural, leaving the skin with a flawless finish. I usually wear medium to full coverage foundations, but I hate looking caked in makeup so I was really excited to try this out.
The bottle itself comes with a pump, another rarity for a foundation these days!

I started off using this foundation with my Sigma F80 brush, which I always use for foundation. However, I felt that this was a bit heavy, rubbing the foundation away. I prefer to use a MAC foundation brush or, even better, my fingers as the warmth really helps to create a nice base without over blending.
The formula is oil-free, something I usually look for in a foundation as I have a combination skin type, leaning towards oily. I need a bit of mattifying powder with this, like I do all foundations, but I would say it does have a reasonable lasting power, from morning until night with a touch up of powder.

The coverage isn’t as full as I’d personally like, but my skin has been a bit questionable recently due to my Clarisonic breaking it out. I know people generally prefer medium coverage, so it’s probably going to be ideal for most (and myself, when my skin is a bit clearer).

Overall, this is a great foundation, especially when you consider the price. It applies easily, leaves a smooth finish and lasts well – making it much better than most “drugstore” foundations around the same price.
I find the formula to be really light, meaning it becomes your skin, rather than sitting on top and looking cakey. It can be quite easy to over blend though, so a light finger works best to gently but quickly blend. I also find that setting with powder is required for longer lasting power, especially on those with oilier skin types.

On a side note, Avon have launched an app to help choose your shade. Have a look here.

(*) PR Sample